Successful retail centers operate under the concept of “mix” or, sometimes experts call it “tenant mix.” What “mix” refers to is the synergy that is created when what appears to be dissimilar businesses and brands are positioned in a single location.
When the Village at the Boulders was originally designed, tenant mix was at the forefront of the Developer’s mind. Anchoring with a Walmart Super Center is certainly a no-brainer but attracting a Denny’s, FedEx Kinkos, Hi-Health, JoAnn Fabrics and Big Lots to the same locations seems unconventional…but the result is magic.
The Village at the Boulders is a high traffic retail center because of the tenant mix. Denny’s adds an exception value to the center’s retailers because a dining establishment means stability and staying power. It means foot traffic and repeat visitors.
Maybe it’s time to put your business next to a Denny’s. You can, while spaces are still available. And, you will like the results and the breakfast menu!